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Communications Plan - In today’s work environment, you’re creating and sending communications at an ever-increasing rate, through a growing number of different channels. That’s why it’s even more critical to have an organized and effective communication plan so that you make sure your efforts are having the impact you’re looking for.

Marketing Plan - A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts. The marketing plan can function from two points: strategy and tactics. In most organizations, "strategic planning" is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead.

Sponsorship Evaluations/Management - Sponsors always want to know the two most important things about a sponsorship opportunity, the benefits offered and the amount you’re charging. What you put on the benefits page will telegraph to the sponsor not just what you’re offering, but your entire approach to sponsorship, and thus, your appeal as a potential partner.

Marketing Research - Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.

Promotions - Has several elements which are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix that specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.